"Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works."

"Be a yardstick of quality. Some people aren't used to an environment where excellence is expected."

"I don't think I've ever worked so hard on something, but working on Macintosh was the neatest experience of my life. Almost everyone who worked on it will say that. None of us wanted to release it at the end. It was as though we knew that once it was out of our hands, it wouldn't be ours anymore."

"I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life."

"I'd never had money growing up, and it's never been that important to me, except maybe to take our kids on a nice vacation or something like that."

"I have always looked upon decay as being just as wonderful and rich an expression of life as growth."

"In 1925, when Britain went back to the gold standard, that was supported by the Conservative Party, the Labour Party, the Bank of England, the civil service, the CBI, the TUC, the Times, the Economist; that consensus was very strong."

"What white man can say I never stole his land or a penny of his money? Yet they say that I am a thief."