"I'm an optimist in the sense that I believe humans are noble and honorable, and some of them are really smart. I have a very optimistic view of individuals."

"The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient."

"Sometimes when you innovate, you make mistakes. It is best to admit them quickly."

"Our goal is to make the best devices in the world, not to be the biggest."

"I didn't have a financial need, and I wasn't very gifted at relationships. I probably was more like what we think of boys as being: hard to pin down and wary of commitment."

"People must insist on the right to say no, to be alone, to stand out from the herd. Creative artists can say all this in their own way and in their own field, by hard, rigorous work."

"It is one of the beautiful compensations in this life that no one can sincerely try to help another without helping himself."

"No sane local official who has hung up an empty stocking over the municipal fireplace, is going to shoot Santa Claus just before a hard Christmas."