"What matters most in politics is personality. It's not issues it's not image. It's who you are and what you represent."

Character

Create & Download Quote Graphic

Customize Image

1. Canvas Aspect Ratio

2. Palette Theme

Thematic Reflection

This quotation examines the core nature of Character as articulated by Frank Luntz. Within historical and literary traditions, reflections on Character provide actionable mental models, challenging individuals to evaluate personal ethics, self-discipline, and daily actions.

Explore all Character quotes → Browse all wisdom by Frank Luntz →

About Frank Luntz

Frank Ian Luntz is an American political and communications consultant and pollster. His work has included developing talking points and other messaging for Republican causes, assistance with messaging for Newt Gingrich's Contract with America, and public relations support for The Israel Project. He is a former climate denier and has advocated use of vocabulary crafted to produce a desired effect, including use of the term death tax instead of estate tax, and climate change instead of global warming.

View all quotes by Frank Luntz →
Editorial Integrity: Curated and fact-checked under our Editorial Standards to eliminate misattributions and preserve historical authenticity.
Learn about our methodology →

More by Frank Luntz

"Sound science must be our guide in choosing which problems to tackle and how to approach them."

— Frank Luntz
Read more →

"There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American people want to hear."

— Frank Luntz
Read more →

"Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart."

— Frank Luntz
Read more →

"The way you communicate an idea is different than the way you communicate a product."

— Frank Luntz
Read more →

More about Character

"Narcissism is the part of my personality that I am the least proud of, and I certainly don't like to see it highlighted in everybody else I meet."

— Ben Affleck
Read more →

"The forces that are driving mankind toward unity and peace are deep-seated and powerful. They are material and natural, as well as moral and intellectual."

— Arthur Henderson
Read more →

"It's a strange thing, but you get this click in your brain; the wonderful feeling that the entirety of a character is suddenly available and accessible to you."

— Chiwetel Ejiofor
Read more →

"The test of character in leadership is how one behaves in moments of unvarnished power. Reflect upon this whenever doubt clouds your horizon."

— Isabel Allende
Read more →
Browse all Character quotes →