"I just believe that the cost of marketing is going to increase and the cost of delivery is going to decrease as the Net gets stronger and mass media gets weaker."

Inspirational

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Thematic Reflection

This quotation examines the core nature of Inspirational as articulated by Joichi Ito. Within historical and literary traditions, reflections on Inspirational provide actionable mental models, challenging individuals to evaluate personal ethics, self-discipline, and daily actions.

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About Joichi Ito

Joichi Ito is a Japanese entrepreneur and venture capitalist. He is the president of Chiba Institute of Technology. He is on the board of directors for the Gelephu Mindfulness City in Bhutan where he is also chairman of the Gelephu Investment Development Corporation (GIDC). He is a former director of the MIT Media Lab, former professor of the practice of media arts and sciences at MIT, and a former visiting professor of practice at Harvard Law School.

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More by Joichi Ito

"Money creates a power relationship between the payer and the payee."

— Joichi Ito
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"When there is a huge force pressing down on freedoms, sub-cultures with more creativity and power are likely to form."

— Joichi Ito
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"In a world where discovery is more important than delivery, it's the people who find, remix and direct attention to old stuff that should be rewarded, not the people who deliver it or sit on it waiting for someone to show up."

— Joichi Ito
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"Internet penetration in Italy is quite low and the Berlusconi media machine controls most of what people see."

— Joichi Ito
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More about Inspirational

"Of course I believe in luck. How otherwise to explain the success of some people you detest?"

— Jean Cocteau
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"Isn't it enough to see that a garden is beautiful without having to believe that there are fairies at the bottom of it too?"

— Douglas Adams
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"I think they should have movies in restaurants. I can't believe that so many people get together just to sit there. It's so abstract... isn't it abstract? What are these people sitting here watching?"

— Andy Warhol
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"Believe it or not, my best meal is to go to the store and buy a DiGiorno pizza, come home, add some fresh Parmesan cheese, and just hang with my family!"

— Cheyenne Jackson
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