"If you're changing the world, you're working on important things. You're excited to get up in the morning."

"Don't let the fear of failure stop you from trying something new."

"We want to build products that people love to use."

"Innovation is a team effort."

"A tool is usually more simple than a machine it is generally used with the hand, whilst a machine is frequently moved by animal or steam power."

"Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together."

"Design, in its broadest sense, is the enabler of the digital era - it's a process that creates order out of chaos, that renders technology usable to business. Design means being good, not just looking good."

"People live longer today than they ever have. They live happier lives, have more knowledge, more information. All this is the result of communications technology. How is any of that bad?"